Series / 2025 Oct

design&making @FC
copywriting @Shu Zhang

Where Myth Meets Industry

On the edge of the Arctic, in Kemi, the sea breeze drifts through forests and over the paper mill. The air carries a strange mixture: the fiber of wood pulp, the tang of sulfur, the salt of the sea. It is both the freshness of nature and the trace of industry.

In Sámi mythology, all living beings can shift forms: trees sprout legs and walk, animals take on human faces, and people linger between shapes, half-human, half-creature. But here in Kemi, if these spirits truly existed, how would they appear?

Perhaps no longer as pure forest beings, but infused with metal’s sharpness, with the scent of chemicals, with a post-industrial, almost punk aesthetic. They would not vanish. Instead, they would choose to coexist with humanity’s industrial progress, even if in unfamiliar or unsettling ways.