Series / 2025 Oct

design&making @FC
copywriting @Shu Zhang

Where Myth Meets Industry

On the edge of the Arctic, in Kemi, the sea breeze drifts through forests and over the paper mill. The air carries a strange mixture: the fiber of wood pulp, the tang of sulfur, the salt of the sea. It is both the freshness of nature and the trace of industry.

In Sámi mythology, all living beings can shift forms: trees sprout legs and walk, animals take on human faces, and people linger between shapes, half-human, half-creature. But here in Kemi, if these spirits truly existed, how would they appear?

Perhaps no longer as pure forest beings, but infused with metal’s sharpness, with the scent of chemicals, with a post-industrial, almost punk aesthetic. They would not vanish. Instead, they would choose to coexist with humanity’s industrial progress, even if in unfamiliar or unsettling ways.

LogLittles / Redie
LogLittles / Cloudie
LogLittles / Clawie
LogLittles / Mountie
My earrings embody this idea:


Felt represents natural fiber.

The small metal rods piercing through it stand for industry.

They are not opposites, but a state of half-transformation:  nature not fully surrendered, industry not entirely dominant—each reshaping the other.

This state may feel strange, even uncomfortable (like Kemi’s sulfur-tinged air), but it is undeniably real.

LogLittles is about capturing this unfinished transformation:

Spirits stepping out of the forest into industrial landscapes,
Trees growing legs that now walk across steel and dust,
Humanity and nature not as rivals, but as uneasy, creative companions.

That is the spirit of Kemi, and the inspiration behind my work:
Not a return to untouched nature, not industry’s conquest, but walking midway—on two legs—into what comes next.

LogLittles/LogLFinland